Context Matters: IRIS.TV Looks To Put The Right Videos In Front Of The Right Viewers

IRIS.TV: When Spotify was still fairly new, the assumption was that people would want to listen to their own playlists and maybe share them with their friends. But developers of the app soon realized that people were quickly growing tired of their own music and were looking for someone or something else to decide for them. Hence the rapid growth and immense popularity of the Daily Mix selections, personalized radio stations based on your past listening history and personal interests.