Do Not Dump: Make Your Marketing Strategy Story-Based, Not Fact-Based

"There's a crisis in advertising," warns Tom Gerace, "and it's only going to get worse."

Gerace (pronounced jer-ACE) is the CEO of the Boston-based marketing company Skyword, Inc., and he believes that the days of “interrupt-advertising” are long gone. “Until relatively recently, people didn't have a choice but to watch one of three or four TV networks or listen to a couple of radio stations that have the type of music they wanted,” Gerace observes, “and ads interrupted the broadcast.”