Michelle Harmon-Madsen

As Chief Marketing Officer at AccuWeather, Michelle Harmon-Madsen drove the implementation of a cohesive strategic marketing vision and execution plan, strengthened brand awareness, relevance and analytics. She oversaw all functions related to marketing of new and existing products and services, advertising, public relations, social media and CRM.

Prior to joining AccuWeather, Harmon-Madsen was Executive Vice President Marketing for ShopperX Lab, an innovative retail transformation consultancy partnering with executives to unlock opportunities in the consumer journey. Other previous roles include Senior Vice President, Brand Partnerships for FreshDirect, Vice President, Director of Global Strategy and Partnerships for MediaVest, and Vice President of Branded Entertainment for 19 Entertainment where she led sponsorship for “American Idol” and “So You Think You Can Dance.”

She also served on the Board of She Runs It, an organization dedicated to paving the way for more women to lead in marketing, media, and tech.  A proud alum of The Pennsylvania State University, Michelle has served on the Board of The Alumni Council, Smeal College of Business and Lion’s Paw Alumni Society.