TruOptik, SpotX Team Up on Connected TV

Broadcasting & Cable: Tru Optik and SpotX are working together to help publishers create targeted over-the-top and connected TV ad campaigns.

Using Tru Optik’s OTT Data Marketplace, publishers on the SpotX Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making the available for advertisers to buy programmatically.