TruOptik, SpotX Team Up on Connected TV

TruOptik, SpotX Team Up on Connected TV

Broadcasting & Cable: Tru Optik and SpotX are working together to help publishers create targeted over-the-top and connected TV ad campaigns.

Using Tru Optik’s OTT Data Marketplace, publishers on the SpotX Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making the available for advertisers to buy programmatically.

Progress Ventures Q2 2018 Newsletter

Progress Ventures Q2 2018 Newsletter

Through 2Q2018 the U.S. Venture Capital market is once again on track to hit its highest annual deal value in history, with a high likelihood of topping 2017’s $81.9B invested. According to the latest Pitchbook-NVCA Venture Monitor report, $57.5B in Venture Capital has been deployed thus far in 2018, this number surpasses yearend totals for 6 out of the past 10 years. PWC MoneyTree reported $55.4B in venture investments in the same period.

User Data Is So 2018. Here Comes Content Data

User Data Is So 2018. Here Comes Content Data

Forbes: When the history of media is written years from now, one of the key questions scholars are likely to ask is why successful publishers allowed other platforms to steal their audiences, why they rarely tried to fight back and why they didn’t at least demand that the Silicon Valley giants share all the data they were collecting, if not the revenue.

Ad-Tech Company MediaMath Raises $225 Million

Ad-Tech Company MediaMath Raises $225 Million

Wall Street Journal: Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation.

New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion, according to a person familiar with the matter.

Context Matters: IRIS.TV Looks To Put The Right Videos In Front Of The Right Viewers

Context Matters: IRIS.TV Looks To Put The Right Videos In Front Of The Right Viewers

IRIS.TV: When Spotify was still fairly new, the assumption was that people would want to listen to their own playlists and maybe share them with their friends. But developers of the app soon realized that people were quickly growing tired of their own music and were looking for someone or something else to decide for them. Hence the rapid growth and immense popularity of the Daily Mix selections, personalized radio stations based on your past listening history and personal interests.