Beet.TV: COLOGNE – Pixability has built its business providing video advertising software across the walled gardens of the biggest social media platforms. Now it’s eying the over-the-top and connected-TV space as well, armed with a new offering that automates data analysis around video creative.
Broadcasting & Cable: Tru Optik and SpotX are working together to help publishers create targeted over-the-top and connected TV ad campaigns.
Using Tru Optik’s OTT Data Marketplace, publishers on the SpotX Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making the available for advertisers to buy programmatically.
Through 2Q2018 the U.S. Venture Capital market is once again on track to hit its highest annual deal value in history, with a high likelihood of topping 2017’s $81.9B invested. According to the latest Pitchbook-NVCA Venture Monitor report, $57.5B in Venture Capital has been deployed thus far in 2018, this number surpasses yearend totals for 6 out of the past 10 years. PWC MoneyTree reported $55.4B in venture investments in the same period.
Forbes: When the history of media is written years from now, one of the key questions scholars are likely to ask is why successful publishers allowed other platforms to steal their audiences, why they rarely tried to fight back and why they didn’t at least demand that the Silicon Valley giants share all the data they were collecting, if not the revenue.
Wall Street Journal: Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation.
New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion, according to a person familiar with the matter.
CNBC: Rodney Williams left a cushy corporate gig with a six-figure salary to build a start-up that sunk him six figures in debt. Now, that business, Lisnr, has raised millions of dollars in funding, has almost 40 employees and counts the likes of the NFL's Dallas Cowboys and NBC as clients.
The journey taught Williams, 34, a lot about success.
IRIS.TV: When Spotify was still fairly new, the assumption was that people would want to listen to their own playlists and maybe share them with their friends. But developers of the app soon realized that people were quickly growing tired of their own music and were looking for someone or something else to decide for them. Hence the rapid growth and immense popularity of the Daily Mix selections, personalized radio stations based on your past listening history and personal interests.