User Data Is So 2018. Here Comes Content Data

Forbes: When the history of media is written years from now, one of the key questions scholars are likely to ask is why successful publishers allowed other platforms to steal their audiences, why they rarely tried to fight back and why they didn’t at least demand that the Silicon Valley giants share all the data they were collecting, if not the revenue.

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2018 Disruptor 50: 22. LISNR

This Cincinnati-based company has developed a way to use audio, rather than Wi-Fi or Bluetooth, to transmit data between devices. LISNR is a near-ultrasonic, low-power data transmission technology that allows fast, reliable and secure communication between devices — like smartphones — that have a speaker or a microphone. 

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