tvScientific named 2026 Affiliate of the Year at Affiliate Summit West

In 2022, we showed up at Affiliate Summit West with a big belief: TV could be bought and optimized on outcomes. At the time, that idea got more curiosity than conviction. We were having a lot of conversations, learning fast, and working to earn trust one partner at a time. Fast forward to Affiliate Summit […]
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Key Takeaways From Narrative I/O’s Advertising Week Panel

At Advertising Week, a panel moderated by David Wells, Industry Principal, AdTech & Martech at Snowflake put a long-simmering industry tension front and center: identity is still core to powering activation and measurement — but the black-box model is holding teams back. Across brands, publishers, agencies, and platforms, the message was consistent. The next phase […]
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Progress Ventures Gains Liquidity Through the Sales of tvScientific to Pinterest

Pinterest, Inc., a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of […]
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4Q25 Macro Economic Outlook

Progress Partners’ Senior Managing Director, Chris Legg and Progress Ventures’ Managing Partner, Adriaan Zur Muhlen, shared their perspective on the current macroeconomic conditions and the implications for strategic M&A transactions for the end of the year. Click here for presentation
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2Q25 Macro Economic Outlook

Progress Partners’ Senior Managing Director, Chris Legg and Progress Ventures’ Managing Partner, Adriaan Zur Muhlen, shared their perspective on the current macroeconomic conditions and the implications for strategic M&A transactions for the end of the year. Access to the deck here
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Progress Ventures Backs tvScientific in $25.5M Series B to Transform CTV Advertising

PASADENA, CA, UNITED STATES, February 3, 2025 /EINPresswire.com/ — tvScientific, the leading performance advertising platform for connected TV (CTV), has raised $25.5 million in Series B funding to 10x the CTV ad market. NewRoad Capital Partners led the round, which also includes Roku, a first-time investment from Second Alpha Partners, and participation from existing investors Norwest […]
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4Q24 Macro Economic Outlook

Progress Partners’ Senior Managing Director, Chris Legg and Progress Ventures’ Managing Partner, Adriaan Zur Muhlen, and Vice President Brett Chatfield shared their perspective on the current macro-economic conditions and the implications for strategic M&A transactions for the end of the year. Access to the deck here
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3Q24 Macro Economic Outlook

Progress Partners’ Senior Managing Director, Chris Legg and Progress Ventures’ Managing Partner, Adriaan Zur Muhlen, and Vice President Brett Chatfield shared their perspective on the current macro-economic conditions and the implications for strategic M&A transactions for the next 6 months. Access to the deck here
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Q224 Macro Economic Outlook

Progress Partners’ Senior Managing Director, Chris Legg, Progress Ventures’ Managing Partner, Adriaan Zur Muhlen, and Vice President Brett Chatfield shared their perspective on the current macro-economic conditions and the implications for strategic M&A transactions for the next 6 months. Access to the deck here
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Progress Ventures joins S4 Ventures in funding to accelerate tvScientific’s CTV Growth

tvScientific, the leading performance advertising platform for connected TV (CTV), today announced that the company had raised $9.4 million in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]
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Q423 Macro Economic Outlook

Progress Partners’ Senior Managing Director, Chris Legg and Progress Ventures’ Managing Partner, Adriaan Zur Muhlen, and Vice President Brett Chatfield shared their perspective on the current macro-economic conditions and the implications for strategic M&A transactions for the next 6 months. Deck Presentation
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Live commerce startup TalkShopLive launches new app for sellers to broadcast on mobile

Live commerce platform TalkShopLive announced today its new Studio app for creators and brands, bringing an array of management and broadcast tools to mobile, including the ability to virtually collaborate with four people in a livestream, pin comments, simulcast on Facebook and more. TalkShopLive’s new app allows sellers to access the platform’s full toolset right from their phones, such […]
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Narrative I/O and Snowflake to Syndicate Data to The Trade Desk

Through this collaboration, Snowflake third-party data providers will monetize their assets across The Trade Desk platform NEW YORK, Oct. 12, 2023 /PRNewswire/ — Narrative I/O, a leader in data collaboration, today announced a collaboration with Snowflake, the Data Cloud company, to allow third-party data providers to surface data within The Trade Desk via Snowflake Marketplace, creating effective and data-driven digital […]
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ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetisation for publishers. ID5’s identity graph will be integrated with […]
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