Sourced from Pinterest Newsroom: [https://newsroom.pinterest.com/news/pinterest-tvscientific/]
Pinterest, Inc., a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.
Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest’s AI systems use this signal, together with its Taste Graph, to deliver highly personalized recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.
With this acquisition, Pinterest will bring high-intent audiences to CTV. tvScientific’s outcome-based CTV platform will be integrated directly into Pinterest’s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.
“People plan and shop across multiple screens and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels. Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and CTV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform.” — Bill Ready CEO, Pinterest
tvScientific turns CTV into an accessible, measurable performance channel, letting advertisers of any size run their own CTV campaigns, pay by outcome, and use data to validate TV’s impact. tvScientific’s platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens.
“This is the first time a performance CTV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV. Combining our performance-driven CTV platform with Pinterest’s scale and high-intent audience will create a powerful new equation for modern advertisers.” — Jason Fairchild, CEO of tvScientific
The first priority is to scale tvScientific’s capabilities in the U.S. market before expanding the integration globally.
The transaction is subject to customary conditions, including regulatory review, and is expected to close in the first half of 2026. After the transaction closes, tvScientific will continue to operate as tvScientific.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest has 600 million monthly active users worldwide.
About tvScientific
tvScientific is an advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. The platform offers a self-managed, cost-per-outcome (CPO) solution that automates and optimizes TV buying, leveraging massive data to prove the true value of TV advertising. tvScientific reaches 95 percent of ad-supported video-on-demand audiences, using proprietary, deterministic ID technology to connect ad exposure with real business outcomes — providing advertisers with radical transparency and unprecedented ROI.
About Progress Ventures
Progress Ventures is a sector-specialized venture-investor designed to build value for the digital future by investing in advertising, marketing, and media B2B technology companies. Progress Ventures is focused on four key areas of disruptive technology, Data Management; AI & Machine Learning; Measurement & Analytics; and Media Automation. The Progress Ventures approach is unique and specifically architected to provide tangible, quantifiable value with a passion for innovation and explosive growth plans.