Wall Street Journal: Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads.
Other Portfolio News & Events
March 20, 2026 New Flight Control Feature Provides a Scalable Foundation for Omnichannel Advertising and Influencer-Driven Campaigns
NEW YORK, February 24, 2026 – Clinch, the Agentic AI platform for omnichannel content orchestration, today announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled Digital Asset Library. The Catalog offers advertisers a curated library of fully customizable, dynamic ad templates designed around proven best practices by vertical and KPI, […]
March 20, 2026 TikTok and Samba: Driving Measurable Box Office Growth for Studios
As theatrical releases reclaim their place in the cultural conversation, studios are increasingly seeking clearer links between digital engagement and real-world ticket sales. And with audience attention fragmented across platforms, proving what truly drives attendance has never been more important. To bring greater transparency to campaign performance, TikTok partnered with Samba to introduce Box Office Lift measurement, a third-party […]